Using AI for Your Socials - A Bite-Sized Guide for Small Businesses

Introduction

Designed for small business owners, marketers, and professionals who want to understand how AI can support their social media activity, this short webinar will provide practical examples and actionable insights into how AI tools can help you save time, generate ideas, and improve your content. It will also address potential pitfalls and limitations of AI, helping you understand where it adds value and where human creativity still matters most.

This webinar is ideal for professionals across a wide range of industries, particularly those responsible for social media management, marketing communications, or outbound marketing activities within their organisation.

What You Will Learn

This webinar will cover the following:

• A brief introduction to AI and how it is currently shaping digital marketing
• The pros and cons of using AI for your business’ social media platforms
• Best practice of using AI for your socials, including brand examples
• How to use ChatGPT to support content creation, audits, and social strategy
• A brief overview of further AI tools to support socials e.g. Canva AI & Meta Ads AI