How to Persuade & Influence Strategically & Effectively

Introduction

Influence is no longer about authority, hierarchy, or job title. In today’s workplace, success depends on your ability to persuade others, build alignment, and create momentum - whether you’re influencing your team, your peers, or senior stakeholders.

Many technically brilliant professionals are promoted because of their expertise yet quickly discover that knowledge alone is not enough. The ability to influence with clarity, confidence, and credibility becomes the real differentiator.

In this practical and thought-provoking webinar, you will explore what influence really means at work, as well as understand different influencing styles and how to adapt your approach to increase your impact, without damaging relationships. Whether you are influencing up, across, or down, this webinar will help you approach conversations more strategically and effectively.

What You Will Learn

This webinar will cover the following:

• Understand what influence really is, and how it differs from authority
• Identify your natural influencing style
• Recognise when to use directive (push) versus non-directive (pull) influence
• Adapt your approach to influence different stakeholders
• Increase your confidence when influencing senior leaders