Finfluencers & The FCA Rules: Mastering Compliance in the Social Media Age

Introduction

Are you confident in your oversight of social media and influencer marketing?

As the FCA cracks down on ‘Finfluencers’ with Finalised Guidance (FG24/1), the regulatory risks for firms have never been higher. This focused session covers three critical areas: the regulatory perimeter; mastering FG24/1; and governance and oversight.

This live and interactive session will help you gain clarity on the toughest parts of FG24/1 - from ensuring ‘standalone compliance’ in short formats, to making risk warnings prominent and maintaining ‘clear, fair and not misleading’ standards across fast-moving platforms like TikTok and Instagram. This session also breaks down the governance expectations when partnering with affiliates, including the due-diligence checks, monitoring systems, and approval processes needed to stay compliant.

Join this session to strengthen your oversight, reduce regulatory risk, and build a compliant, scalable approach to social-media and influencer partnerships. Let’s make sure your next post - and your next partnership - meets the FCA’s expectations.

What You Will Learn

This live and interactive session will cover the following:

• Definitions: What do we mean by finfluencers and how is this environment changing
• FCA Overview: The ‘Financial Promotion Restriction’ and the consequences of breach (Criminal vs Regulatory)
• Compliance in Practice: How to apply ‘Standalone Compliance’ to memes, reels, and stories. Ensuring content is compliant
• Risk Management: Effective strategies for monitoring external influencers and affiliate marketers and meeting all relevant obligations
• Consumer Duty: ensuring social media strategies align with delivering good outcomes for retail customers
• Practical Application: Live audit exercises of compliant vs. non-compliant social media posts
• The regulatory focus: Recent commentary and expected direction of travel

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.