Branding & Licensing - Getting it Right

Introduction

Building a brand is vital for most businesses.

After all, it is brands which typically drive business and custom so getting it right is key.

In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.

This short webinar will explore the key issues you need to know.

What You Will Learn

This webinar will cover the following:

• Branding, what is the trade mark strategy?
• Territories and key considerations
• Branding licensing
• Using third party brands
• Co-branding
• Practical examples and draft clauses